Market Trends
Promotional products market size, growth rates, supplier-distributor dynamics, and forecasts for North America.
4 articles
Industry ResearchBranded Merch vs. Email vs. Social: Which Marketing Channel Wins by the Data?
Branded merch vs email vs social — ranked by recall, CPM, and longevity. Merch wins recall and lifespan. Email wins CPM at scale. Social wins raw reach.
Jordan Vega13 min read
Industry ResearchPromotional Product Budget Allocation Trends: PPAI Benchmark Data (2026)
PPAI data: promo products = 5–15% of marketing spend for event-heavy mid-market, 2–8% for enterprise. Which segments are increasing and what drives the shift.
Jordan Vega12 min read
Industry ResearchPromotional Product Spend Benchmarks by Industry (2026)
PPAI 2026 spend benchmarks for promotional products: $27.1B U.S. market broken down by industry vertical and company size. Data for your budget deck.
Jordan Vega11 min read
Industry ResearchWhat's Changing in Promo for 2026 Buyers — and What to Do About It
The promo market hit $27.7B in 2025 but purchasing power contracted. Here's what's shifting for buyers in 2026 and what to do about it.
Jordan Vega7 min read