Market Trends

Promotional products market size, growth rates, supplier-distributor dynamics, and forecasts for North America.

4 articles

Branded merch vs email vs social media marketing channel comparison — ranked by recall rate, cost-per-impression, engagement longevity, and audience reach using PPAI and ASI data

Branded Merch vs. Email vs. Social: Which Marketing Channel Wins by the Data?

Branded merch vs email vs social — ranked by recall, CPM, and longevity. Merch wins recall and lifespan. Email wins CPM at scale. Social wins raw reach.

Jordan VegaDec 1, 202613 min read

Promotional product budget allocation trends 2026 — PPAI benchmark data on marketing spend percentages by sector, segment trends, and per-impression cost comparison

Industry Research

Promotional Product Budget Allocation Trends: PPAI Benchmark Data (2026)

PPAI data: promo products = 5–15% of marketing spend for event-heavy mid-market, 2–8% for enterprise. Which segments are increasing and what drives the shift.

Jordan VegaNov 24, 202612 min read

Promotional product spend benchmarks by industry and company size — PPAI 2026 data showing what peer companies budget for branded merchandise programs

Industry Research

Promotional Product Spend Benchmarks by Industry (2026)

PPAI 2026 spend benchmarks for promotional products: $27.1B U.S. market broken down by industry vertical and company size. Data for your budget deck.

Jordan VegaSep 8, 202611 min read

Promotional products market trends 2026 — $27.7B record revenue, category shifts, and buyer guidance

Industry Research

What's Changing in Promo for 2026 Buyers — and What to Do About It

The promo market hit $27.7B in 2025 but purchasing power contracted. Here's what's shifting for buyers in 2026 and what to do about it.

Jordan VegaMay 26, 20267 min read