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Why Promotional Products Outperform Every Channel
Real data on custom promotional products · PPAI 2026 · ASI 2026
Hover any number above to see what promotional products mean for your business.
Promo vs every other channel · 2026 industry data
| Metric ↕ | Promo | TV ↕ | Digital ↕ | Print ↕ |
|---|---|---|---|---|
| Brand recall 1,5% who name the brand later | 90%▲2x | 44% | 27% | 32% |
| Cost per impression 2what you pay per view | $0.001▼20x | $0.018 | $0.012 | $0.020 |
| Avg lifespan 2how long the ad keeps working | 12 mo▲365x | 30 sec | 1 sec | 1 day |
| Likeability 1% who actively want it | 94%▲4x | 22% | 9% | 18% |
| Carbon footprint 3CO₂ per memorized impression | 1×▼8x | 3.5× | 8× | 6× |
| Purchase intent 1% more likely to buy after | 75%▲2x | 38% | 18% | 24% |
| Pass-on rate 4% who give it to someone else | 63%▲16x | — | 2% | 4% |
Sources1PPAI Product Power 20262ASI 2026 Ad Impressions3PPAI/ASI Carbon Impact 20264PromotionalProductsWork.com5PPAI Brand Recall 2025
