Industry Strategy & AI Editor
Jordan covers the structural shifts reshaping the promotional products industry — supplier consolidation, AI adoption, and federal AI policy. Before Promolistic, Jordan wrote on B2B operations + technology for two trade publications and built a research practice analyzing how mid-market operations teams adopt new tools. Their reporting lives at the intersection of supplier strategy and emerging technology.
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Industry ResearchBranded merch vs email vs social — ranked by recall, CPM, and longevity. Merch wins recall and lifespan. Email wins CPM at scale. Social wins raw reach.
Industry ResearchPPAI data: promo products = 5–15% of marketing spend for event-heavy mid-market, 2–8% for enterprise. Which segments are increasing and what drives the shift.
Industry Research3 compliance obligations for AI-designed merch: copyright registration mechanics, Prop 65 re-screening triggers, and FTC disclosure rules — practical checklist.
Industry ResearchCost-per-recalled-impression: $0.0025 for branded merch vs. $0.04 for digital display. The compound metric + CFO budget-deck template, from PPAI and ASI 2026.
Industry ResearchPPAI 2026 spend benchmarks for promotional products: $27.1B U.S. market broken down by industry vertical and company size. Data for your budget deck.
Industry ResearchAI design works for concept in promo, fails for imprint (raster not vector). Copyright Office: human authorship required. Workflow + compliance guide.
Industry Research82% recall, $0.002 CPM, 2,500+ lifetime impressions — the data for treating branded merch as a marketing medium, not a procurement expense.
Industry ResearchPromo prices rose in 2025 and are likely to stay elevated in 2026. Here's what to expect by category and how to plan your budget.
Industry ResearchThe promo market hit $27.7B in 2025 but purchasing power contracted. Here's what's shifting for buyers in 2026 and what to do about it.
Industry Research82% of branded merch recipients recall the advertiser vs ~9% for digital display. ASI 2026 data on recall, impressions, and CPM compared.
Industry ResearchThe US promo market hit $27.1B in 2025. Here's what that number means for buyers: size, growth, where the market is moving, and buyer context.
Industry ResearchAI tools are in your supplier's stack. Here's the contract and RFP language buyers need to protect against AI artwork copyright and procurement gaps.
