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Trends

Emerging patterns in promotional products — category shifts, buyer behavior, and what the data shows for the year ahead.

1 article

Promotional product budget allocation trends 2026 — PPAI benchmark data on marketing spend percentages by sector, segment trends, and per-impression cost comparisonIndustry Research

Promotional Product Budget Allocation Trends: PPAI Benchmark Data (2026)

PPAI data: promo products = 5–15% of marketing spend for event-heavy mid-market, 2–8% for enterprise. Which segments are increasing and what drives the shift.

Jordan Vega
Jordan Vega12 min read