Consumer Preferences
What recipients actually want from branded merch — utility, quality signals, and retention data from PPAI/ASI studies.
7 articles
Industry ResearchBranded Merch vs. Email vs. Social: Which Marketing Channel Wins by the Data?
Branded merch vs email vs social — ranked by recall, CPM, and longevity. Merch wins recall and lifespan. Email wins CPM at scale. Social wins raw reach.
Industry ResearchPromotional Product Retention Rates by Category (2026)
PPAI 2026 retention rates by category: drinkware 13–14 months, apparel 9–12 months, bags 8–11 months. Discard drivers and what it means for program design.
Industry ResearchBranded Merchandise Trends 2026: What the Data Shows
Consumer data from PPAI and ASI reveals which branded merchandise trends are gaining ground in 2026 and which categories buyers should reconsider.
Industry ResearchMost Effective Promotional Products in 2026: Ranked by Impressions and CPI
ASI 2026 data ranks tote bags at 4,900 lifetime impressions and pens at 3,000+. Top 10 promo categories by impressions and cost per impression.
Industry ResearchHalf of Recipients Keep Branded Blankets 5+ Years
50% of recipients keep branded blankets 5+ years per ASI 2026 data — the retention window and what it means for cost-per-impression calculations.
Industry ResearchBranded Food Gifts Drive 92% Purchase Intent Lift
Branded food gifts drive 92% purchase intent among recipients per ASI 2026 — the mechanism behind the data and what it means for gift program design.
Industry ResearchPromo Ranks #1 Ad Channel In Every US Region
ASI 2023 data: promotional products rank #1 ad channel in East, West, South, and Midwest — the only format with top-ranked appeal in every US region.
