ASI
Advertising Specialty Institute research — Ad Impressions Study, State of the Industry, and distributor market data.
21 articles
Industry ResearchBranded Merch vs. Email vs. Social: Which Marketing Channel Wins by the Data?
Branded merch vs email vs social — ranked by recall, CPM, and longevity. Merch wins recall and lifespan. Email wins CPM at scale. Social wins raw reach.
Industry ResearchPromotional Product Budget Allocation Trends: PPAI Benchmark Data (2026)
PPAI data: promo products = 5–15% of marketing spend for event-heavy mid-market, 2–8% for enterprise. Which segments are increasing and what drives the shift.
Industry ResearchRecycled Promotional Products: Environmental Impact Data (2026)
rPET saves 30–50% CO2e vs. virgin PET. Recycled aluminum: 95% less energy. PPAI and ASI 2026 data on recycled promo products' real environmental impact.
Industry ResearchPromotional Product Retention Rates by Category (2026)
PPAI 2026 retention rates by category: drinkware 13–14 months, apparel 9–12 months, bags 8–11 months. Discard drivers and what it means for program design.
Industry ResearchBranded Merch ROI Benchmarks: CPM and Recall Data 2026
Cost-per-recalled-impression: $0.0025 for branded merch vs. $0.04 for digital display. The compound metric + CFO budget-deck template, from PPAI and ASI 2026.
Industry ResearchMost Effective Promotional Products in 2026: Ranked by Impressions and CPI
ASI 2026 data ranks tote bags at 4,900 lifetime impressions and pens at 3,000+. Top 10 promo categories by impressions and cost per impression.
Industry ResearchPromotional Products Statistics 2026: 20 Sourced Numbers Every Buyer Should Know
20 promotional products stats for 2026 — CPI, category impressions, retention, tariffs, markets. ASI + PPAI sourced. Free infographic.
Industry ResearchHalf of Recipients Keep Branded Blankets 5+ Years
50% of recipients keep branded blankets 5+ years per ASI 2026 data — the retention window and what it means for cost-per-impression calculations.
Industry ResearchBranded Drinkware Impressions Fell 59% in 3 Years
Branded drinkware impressions fell 59% in 3 years — from 3,162 to 1,300 per item per ASI longitudinal data. The data, the causes, and what it means for buyers.
Industry ResearchBranded Food Gifts Drive 92% Purchase Intent Lift
Branded food gifts drive 92% purchase intent among recipients per ASI 2026 — the mechanism behind the data and what it means for gift program design.
Industry ResearchBranded Writing Instruments Score 84% Favorable Recall
84% of recipients form a favorable impression from branded writing instruments — ASI 2026 data on recall, retention, and what drives the number.
Industry ResearchCost Per Impression: $1 Pen vs $10 Mug vs $10 Umbrella
ASI 2023 CPI data: $1 pen = under 0.1¢ per impression; $10 mug = 0.33¢; $10 umbrella = 0.5¢. How item cost and use frequency interact in promo product ROI.