Tech & Promotional Electronics Specialist
David covers tech promo and broader consumer-behavior trends in branded merchandise for Promolistic. He started in tech accessories — power banks, wireless chargers, branded electronics — and now tracks cross-category consumer-preference data from PPAI and ASI annual studies. He vets supplier claims, tests new gadgets, and writes on what makes a promo product feel useful enough to keep.
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Industry ResearchPPAI 2026 retention rates by category: drinkware 13–14 months, apparel 9–12 months, bags 8–11 months. Discard drivers and what it means for program design.
Industry ResearchPPAI data: high-utility branded merchandise kept 14 months longer, 5,800 lifetime impressions. Bigger logo vs. better product — the retention data decides it.
Industry ResearchMaterial quality, weight, and packaging drive premium perception — not logo size. PPAI 2026 consumer research on what actually matters.
Industry ResearchConsumer data from PPAI and ASI reveals which branded merchandise trends are gaining ground in 2026 and which categories buyers should reconsider.
Industry ResearchASI and PPAI research shows which branded merchandise categories are losing consumer value in 2026 — and what to order instead to lift brand recall.
Industry Research50% of recipients keep branded blankets 5+ years per ASI 2026 data — the retention window and what it means for cost-per-impression calculations.
Industry ResearchBranded drinkware impressions fell 59% in 3 years — from 3,162 to 1,300 per item per ASI longitudinal data. The data, the causes, and what it means for buyers.
Industry ResearchBranded food gifts drive 92% purchase intent among recipients per ASI 2026 — the mechanism behind the data and what it means for gift program design.
Industry Research84% of recipients form a favorable impression from branded writing instruments — ASI 2026 data on recall, retention, and what drives the number.
Industry ResearchASI 2026 data: Gen Z keeps daily-use utility products; millennials keep sustainability-certified merch. Both reject cheap logo-heavy giveaways.
Industry ResearchBranded magnets score 59% favorable impression per ASI 2026 — the lowest of any category. Why they underperform and when they still fit a program mix.
Industry ResearchPower bank promo reach doubled since 2023 — 870 to 1,800 impressions per item per ASI longitudinal data. Behavioral drivers and what it means for buyers.
